Andy started his career in market research and advertising agencies. He then spent over a decade in high profile client research roles, firstly with ICI Dulux and then for 7 years as a European Research Manager with Unilever, applying a huge variety of research approaches to support some very famous brands across Europe.

He moved to the marketing agency Added Value Group in 1995 as Board Director, leading insight projects across numerous different sectors and markets.

Andy became a consultant in 2002 and amongst other things has developed best practice insight approaches for one of the world’s leading and fastest growing brewing companies.