Envision
What's the problem?
It's often easy to say what's wrong with research and insight - but not always so easy to put it right. Whilst businesses spend huge amounts of money thinking about their overall core purpose and strategy, they too often fail to build a vision for how to improve the power of insight to deliver real competitive advantage.
Our solution
We work with research and marketing teams in workshops to build a vision for how insight should work in the business. Together we crystallise what great insight should deliver and critically we agree the personality, values and behaviours that should lie behind the offer. With this in place, it's easier to make the important decisions about the work programme needed and the right people to deliver it.
Real life
Working with the insight team of a financial services company to create a vision of 'influential insight', and the supports that needed to be put in place to make this credible.