Explore
What's the problem?
We encounter many businesses that feel insight isn't working as well as it could to influence marketing strategy. Sometimes it's because they haven't discovered what they want from insight, and sometimes marketing and insight people aren't talking quite the same language.
Our solution
We use an approach which really understands the needs of both the stakeholders in the company who use insight, and also the practitioners who deliver it. Through carefully thought-out stakeholder interviews and workshops, we thoroughly review what's getting in the way of great insight delivery, and what's working well. This is tthe essential foundation for building a vision and strategy.
Real Life
Commissioned by the CEO of a FTSE100 company to get to the bottom of why insight was seen in the business as a cost not an opportunity. Interviews with all primary users of insight in marketing and key members of the insight team, to identify the big communication issues that were getting in the way.