Ingenuity
Clients tell us that they don't always want to buy a product, but they do often want some help to address existing or new issues from different perspectives. This demands ingenuity, which is all about filling the space between problems and solutions in non-conventional ways. It is this approach that has enabled us to help a number of businesses to overcome some important dilemmas.
Real Life
We helped one of the world's biggest car-makers to develop a customer-driven approach to prioritising product features within their vehicles.
A very large UK-based insurance business used our thinking to completely re-engineer their customer experience tracking, including helping to select the agency to run it.
We invented a new insight-based methodology and index for measuring the drivers of fans' passion for different sports all over the world.