Who we are

I began my market research career in 1988 with a three year stint at AGB Surveys, learning the trade. I joined Added Value in 1991 and spent eleven years (seven as Board Director) building the quantitative research offer in several markets, as well as innovating new approaches to generating and delivering strategic insight, and developing broader insight and consultancy skills.

Since going independent in 2002 I have extended my experience in applying insight to solving strategic marketing problems, especially in the field of innovation. I founded Insight Inside with Andy Howden in 2005, where I have focused on building our unique proposition of insight strategy and insight solutions.